Konstantinos Vatougios
Creative Intelligence Strategist from Athens — working across Europe.
Konstantinos Vatougios a.k.a. fayum
Brand Strategy · Strategic Narrative · Concept Development
Hi, I am Konstantinos Vatougios — a Creative Intelligence Strategist from Athens, with a robust background in creative strategy and brand development.
After a long career working as a Creative Director with the largest marketing agencies in Greece — Ogilvy, The Newtons Laboratory, and others — for major domestic and global clients, I decided to transition into Creative Strategy. My aptitude for analytical thinking and the strategic priorities I placed on every project made the shift a natural one.
Simultaneously, I trained in data analysis, adding a rigorous, insight-driven dimension to my creative background.
At Solid Havas, I established the Creative Intelligence Strategy department, producing intelligence insights and proposals for our clients. I continued this work on a larger scale as Creative Intelligence Strategy Head at Publicis Groupe Greece (Comms Brands), collaborating with global brands to develop strategies that drive engagement and growth.
My experience in strategic communications, creative process development, and cultural trend spotting contributes to building sustainable and impactful campaigns. I look forward to the possibility of discussing how my expertise may be useful for the immediate or more permanent needs of your brand.
Creative Intelligence Strategy Head
Comms Brands — collaborating with global brands to develop strategies that drive engagement and growth.
Creative Intelligence Strategy Department
Founded and led the CIS department, producing intelligence insights and strategic proposals for clients.
Creative Director
Long career leading creative direction for major domestic and global clients at Greece's top marketing agencies.
Independent Strategist
Partnering with brands, agencies, and leadership teams across Europe as an independent creative strategist.